30th July 2022

Best Link Building Tactics to rank your website

When Putting together a backlink strategy to rank your website to the top of Google. It is important to understand that not all backlinks are created equally. Therefore, you need to ensure that you have the correct link building plan in place to rank your website. Link building is a science and you must approach it correctly. The huge amount of people that get it wrong from the start. Harm their websites rankings forever. No matter what your budget, there is always a solution. But you need to understand backlinks correctly. it does not matter if you are buying backlinks, or if you intend to acquire them otherwise. You must get the right ones! Read on to discover what you must include in any Link Building tactics you are using.

best link building tatics

When Putting together a backlink strategy to rank your website to the top of Google. It is important to understand that not all backlinks are created equally. Therefore, you need to ensure that you have the correct link building plan in place to rank your website. Link building is a science and you must approach it correctly. The huge amount of people that get it wrong from the start. Harm their websites rankings forever. No matter what your budget, there is always a solution. But you need to understand backlinks correctly. it does not matter if you are buying backlinks, or if you intend to acquire them otherwise. You must get the right ones! Read on to discover what you must include in any Link Building tactics you are using.

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Avoid Link Building Pitfalls.

When putting together a link building strategy. It is important to avoid the most common pitfalls. To many this will sound obvious. But to many more, it is often not thought about at all. I see a massive amount of websites that have had some form of SEO work done on them. Before then come to my attention. The amount of poor work, especially link building that has been done to them. Is really quiet horrific. So I want to point out some of the tactics that are being used a lot. That you really should be avoiding. Because, they are going to hurt your rankings!

Examples of Link Building Pitfalls

  1. Buying low quality backlinks. Its quiet normal for people to be on a budget when they first start on their seo. They are super keen to rank their websites in record time. So they go out and buy low quality spammy backlinks based on some metric like MOZ DA. But they do not understand that these links are just junk. Things like Blog Comments, Article directories, Poor Web 2.0s and spammed Social bookmarks etc. They are attracted by the low price, amount of backlinks they are getting and the bullshit buff writeup on sites like Fivver. This is SEO suicide! Even if you are on a low budget, you should be acquiring high quality backlinks in safe numbers. The days where quantity is more important that quality are a long time dead already.
  2. Posting duplicate content. I see so much of this still, it amazes me! People take the same piece of content (very often it is even copied directly from their website) and use it on many different sites. This is done in all manner of backlink acquisitions, in spammy backlinks they have brought (as in point 1) and even when they are just innocently listing their business in a local business directory. Google looks at all manner of things when assessing backlink quality. The content around it is one. Furthermore, the use of duplicate content can prevent Google indexing the page where your backlink is all together. Rendering it totally useless.
  3.  Not understanding link distribution. Google built a whole algorithm around proper link distribution. That being Google Penguin of course. The second stage of this Google Update, stopped websites that basically only had backlinks going to the Homepage. As of course this is not natural. But still people just blast backlinks at their homepage and wonder why it does not rank.
  4. Link explosion – Building backlinks to fast. The amount of backlinks you can place to a website. Depends on a number of factors. Including such things as the age of the domain, the content age, existing backlink profile, the rate at which links are built for other sites competing for the same keywords as yours etc. You need to understand this before you start building SEO backlinks. If not you run the risk of getting your sites trust level knocked right down. This will mean, even if you start building high powered PBN backlinks or any other. That your site will not move up in the SERPS at all! Very often people do not understand why some sites will react to backlinks being added faster than others. The websites history has 90% of the answers to this. You should always ensure your backlink building tactics are planned in a scientific manner. And not just based on ad hoc link placements.
  5. Every Keyword is different. There is not one keyword that is the same to another. Even when they are very similar. This is one part of link building, that people just do not understand. Moreover, even many seo agencies link Building is based on a template. By this, I mean that they basically do the same work for every clients site. No matter what the niche. This will not get you consistent rankings for sure. Instead you need to understand that any keyword or set of keywords has its own science to it. Furthermore, you need to be able to assed each keyword on its own merits. And tailor your link building tactics to suit the keyword.
  6. No Competitor analysation. You need to study every element of the competitor sites that are ranking long-term for the keywords you want to rank for. There is no point using any SEO tools on their own for this. You need an extensive knowledge and understanding of all SEO elements. So you can properly time line every event that occurred during their ranking roadmap. Then you can replicate this. The amount of times I have heard lines like ‘I have used SEMrush to find the backlinks gaps between me and my competitors. But still I am not ranking’. It is really not as simple as that by any stretch of the imagination. You need to go much deeper in that analysation. Which is what we do for our customers. And is one of the reasons we produce such high end results.
  7. Creating a footprint with repetitive work. Many people create a very un-natural footprint by repeating link building tasks on a set cycle. This certainly make the link building tactic look un-natural to Google. And is sure to get your sites rankings held back, or maybe even stopped all together. You could very easily get all your links ignored by Google by tripping the negative seo filter too! Or at the best, lower the site trust and hurt its rankings.
  8. Thinking good backlinks will rank a low quality site. The amount of times, I have seen people spending money and time. Trying to rank a website that is so poor quality, Google will never rank it. People really do not understand what a quality website is. And if you do not make one, your wasting your time. There is no link building tactic in the world that will rank a low quality junky website to the top. You need to ensure that your website is actually worthy of top positions, if you want to get it there.
  9. No attention paid to Onsite SEO or Technical elements. Extending on from point 8, you must not overlook the onsite SEO, Content quality and technical seo audits. I have someone come to me to looking at my PBN Backlinks for sale recently. He was saying how he has done all this work and still he can not even see his inner pages indexed. I ran a quick onsite SEO audit though my own tools for him. In less than 30 seconds, I could see he had all of his inner pages set to NOINDEX, NOFOLLOW! He was telling Google to do exactly what he was complaining about. I see so many technical SEO issues on websites that will hurt their rankings, its really something you need to properly have looked at by a professional, such as myself. I also see extensive issues with onsite seo and internal linking. Where it has been done completely unplanned. And this is causing all sorts of rankings issues. This onsite also should be properly audited and planned by professionals who actually rank websites.
  10. Really poor website design. Some website designs just wont rank. Simply because of the nature of their design. This is something that should be properly investigated by those that truly understand onsite seo and how the design effects on it. Its a very serious matter. Moreover, things like Core Metrics and site speed. Will be vastly influenced by it too.
  11. Not Understanding Negative SEO filters. Google implemented filters to stop negative SEO attacks (although they are still very possible if you know how). People somehow think they can build really low quality backlinks just to see if they work. Thinking Google will ignore them if they do not. That is not true at all. Googles Negative SEO filters look out for unnatural elements based on a websites history. If your website has limited history, you are going to take the full blow of that junk you have pointed at it. More importantly, just because Google says it ignores them, it is talking mainly about a boost in the rankings. It does not mean they do not score your site down in the rankings for having certain links etc.
  12. Driving the backlinks over the edge. By just building and building backlinks and not allowing them enough time to take effect. Many people have actually ranked their websites, but did not even realise it. Because they keep going full throttle. They actually drive their backlinks over the edge. And their rankings with it. They have literally driven it over the cliff edge. The only way for them to rank, is to now start removing backlinks!
  13. Ignoring No Follow Links. You must balance your backlink profile correctly. It needs to look natural as they say. One important element of this, is No Follow Links. They actually do help you rank. Because they help balance the backlink profile. Furthermore. the anchor text used in them still counts on the relevancy score as well. Many site owners just go out to get (or buy) do follow backlinks. You need to ensure you do not do just that.
  14. Using only one format of link. A pitfall I see a lot. Is people read things like Contextual backlinks carry the biggest power. So they just go out and build these. That is a big mistake. You must use many different formats of backlinks (and variations of some) to get the results and stay Google safe.
  15. Poor anchor text usage. Not using the correct or well balanced Anchor text is going to get your websites rankings serious dented. Not using enough of some, will also hurt it. Yeah sounds impossible doesn’t it! Well actually no, its not. You just need to research, plan and tweak as you go a little. You should also be thinking about where that anchor text is being used. For example, ‘Click here’ is not naturally used in some placements and Google Knows it. So make sure you do not force the usage of anchor text in the wrong place.
  16. Not having any patience. SEO does not just require exceptional knowledge of all elements. But you must have patience. A websites SEO & Link Building. Worked away at quietly over a period of time, is 1000x more likely to rank, than one that is aggressively done. And that is a major fact. You need to plan, execute, wait and tweak. Patience is your number one best friend in SEO!

Read on below to learn how to utilise the best backlink building tactics to put your websites on Page one of Google and other search engines.

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So What Good Quality Backlink Building Tactics Should I Be Using?

If you want your website on Page one of Google. Then you must deploy backlink building tactics that actually work!

Firstly, ensure you take good note of the pitfalls to be avoided above. Moreover, make sure you are avoiding them. If you do not understand backlinks to at least master degree level, then employ someone that does. Or work with someone like us that can give you Free Link Building advice for no additional charge.

Secondly, Properly plan your backlink building. To an extensive level. Ensure you are spreading your backlinks out correctly, avoiding too many too fast. Furthermore, make sure you go light on the homepage. Properly research the keywords you are trying to rank for. Remembering if you want the top spot, you need to build better backlinks and be smarter than the competition!

Thirdly, Make sure your website, its design and internal linking is professionally planned and crafted. The website must be of extensive quality. It is wise to focus on your websites content, before you even think about building backlinks. Let Google trust your website and appreciate it, before you start building the backlinks to it. You can always get us to audit your website, once you are our customer too remember!

Lastly, Build only high quality backlinks. Avoid spam ridden marketplaces. These are literally the HIV of SEO! Keep your link building tactics safe, sensible and go slow. Have patience and watch the websites rankings and reactions well. Do not be scared to try something different. Make sure you bring quality variations to your Backlinks. Utilising our backlink packages will assist this greatly at a cost effective price. Properly planning every element of the offsite SEO is an essential part of ranking your website. A professional service like ours, can make simple tweaks that will massively improve your rankings. Knowledge is always king and SEO is no different.

Author: Neil James - SEO Scientist
Neil James is one of the worlds leading SEO Scientists & SEO experts. With over 20 years of experience in the SEO and digital marketing niches. He has thousands of top rankings to his name. That Cover more than 1000 different niches and more than 15 different languages.

Neil prefers to keep his knowledge to himself and not publicly broadcast it. Ensuring that his SEO secrets are not attracting negative attention. As there is no glory in publicly broadcasting to search engines 'how to do it' or 'how you did it'. Those are the actions of idiotic people and Neil is most certainly not one of them!

Neil also has his own unique data crawlers, developed over two decades. To gather information about ranking websites and algorithm shifts. Which provides him with the scientific data, needed to keep him ahead of the game. After all, SEO is a science and Neil likes to approach it from a scientific perspective. Working always under privacy agreements, to ensure his methods are never exposed to 3rd parties.

Furthermore, for many years Neil was the secret ingredient to many blue chip and multi-billion dollar corporations. Producing their rankings for some of the biggest keywords on the planet. He also consults to some of the biggest SEO agencies out there. Helping them to rank their customers sites and creating a sustainable internal SEO plan for them. And helping them optimize their internal work flows. Saving them mega money along the way. 

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