18th January 2023

How To Select The Correct Anchor Text For Your Backlinks

Have you heard of the importance of anchor text for SEO? Anchor texts are hyperlinked phrases or words that lead to a page, which helps search engines understand what the web page is about. Knowing how to select the right anchor text for backlinks is an important step toward increased website traffic and visibility.

In recent years, obtaining high-quality backlinks has become an essential part of SEO strategy. A link from another website with relevant content helps direct new traffic to your site and makes it easier for search engines to come across it. Using quality anchor texts in those links helps to properly index the target page for better ranking on search engine results pages (SERPs).

Selecting the right anchor text will make sure that you get the maximum benefit out of your SEO efforts. In this article, we will provide tips on selecting fit-for-purpose anchor text when creating backlinks so that you can optimize your SEO strategy and drive more traffic and visibility to your website.

What You Will Learn From This Article:

  • Anchor texts are hyperlinked phrases or words that lead to a page, which helps search engines understand what the web page is about.
  • Obtaining high-quality backlinks has become an essential part of SEO strategy.
  • Selecting the right anchor text will make sure that you get the maximum benefit out of your SEO efforts.
  • When selecting anchor text for backlinks, use relevant keywords that accurately describe the content of the target page.
  • Avoid using generic phrases like “click here” or “read more” as anchor text for backlinks.
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Have you heard of the importance of anchor text for SEO? Anchor texts are hyperlinked phrases or words that lead to a page, which helps search engines understand what the web page is about. Knowing how to select the right anchor text for backlinks is an important step toward increased website traffic and visibility.

In recent years, obtaining high-quality backlinks has become an essential part of SEO strategy. A link from another website with relevant content helps direct new traffic to your site and makes it easier for search engines to come across it. Using quality anchor texts in those links helps to properly index the target page for better ranking on search engine results pages (SERPs).

Selecting the right anchor text will make sure that you get the maximum benefit out of your SEO efforts. In this article, we will provide tips on selecting fit-for-purpose anchor text when creating backlinks so that you can optimize your SEO strategy and drive more traffic and visibility to your website.

What You Will Learn From This Article:

  • Anchor texts are hyperlinked phrases or words that lead to a page, which helps search engines understand what the web page is about.
  • Obtaining high-quality backlinks has become an essential part of SEO strategy.
  • Selecting the right anchor text will make sure that you get the maximum benefit out of your SEO efforts.
  • When selecting anchor text for backlinks, use relevant keywords that accurately describe the content of the target page.
  • Avoid using generic phrases like “click here” or “read more” as anchor text for backlinks.
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What should I consider when choosing the right anchor text?

When choosing the right anchor text for your backlinks, there are several factors to consider. First, you should make sure that the anchor text is relevant to the content of the page it links to. This will help search engines understand what the page is about and rank it higher in SERPs. Additionally, you should avoid using generic phrases like “click here” or “read more ” as anchor text. Instead, use descriptive words or phrases that accurately describe the content of the page.

Also, you should consider the length of the anchor text. Generally speaking, shorter anchor texts are more effective than longer ones. This is because search engines tend to give more weight to shorter phrases when indexing a page for SERPs.

Moreover, You should also make sure to use natural-sounding anchor texts. Avoid using too many keywords in the same anchor text as this can be seen as keyword stuffing and may lead to a penalty from search engines.

And consider the context of the link when selecting an anchor text. For example, if you are linking to a page about “dog training”, then using “dog training tips ” as the anchor text would be more appropriate than “learn how to train your dog”.

Furthermore, You should consider the diversity of your anchor texts. Using the same anchor text for all of your backlinks can look unnatural and may lead to a penalty from search engines. Instead, try to use different variations of keywords or phrases that accurately describe the content of the page.

And the placement of the anchor text matters. Generally speaking, it’s best to place the anchor text at the beginning or end of a sentence for maximum effect.

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How can I optimize my anchor text for better search engine rankings?

Optimizing your anchor text for better search engine rankings is an important part of SEO strategy. Here are some tips to help you get the most out of your anchor texts:

  • Use relevant keywords: Make sure that the anchor text you use is relevant to the content of the page it links to. This will help search engines understand what the page is about and rank it higher in SERPs .
  • Keep it short: Shorter anchor texts are more effective than longer ones. This is because search engines tend to give more weight to shorter phrases when indexing a page for SERPs.
  • Use natural-sounding phrases: Avoid using too many keywords in the same anchor text as this can be seen as keyword stuffing and may lead to a penalty from search engines.
  • Consider the context: Consider the context of the link when selecting an anchor text. For example, if you are linking to a page about “dog training”, then using “dog training tips” as the anchor text would be more appropriate than “learn how to train your dog”.
  • Vary your anchor texts: Using the same anchor text for all of your backlinks can look unnatural and may lead to a penalty from search engines. Instead, try to use different variations of keywords or phrases that accurately describe the content of the page.
  • Place anchor text strategically: Generally speaking, it’s best to place the anchor text at the beginning or end of a sentence for maximum effect.

Overall, you should also consider the quality of the page you are linking to. Search engines prefer links from high-quality pages that are relevant to the content of your page. This will help improve your rankings and make sure that your backlinks are seen as valuable by search engines.

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Advanced Approach to Selecting Anchor Text

The Penguin update changed the way anchor text optimization is used, making it a significant ranking factor for Google. It is important to use descriptive anchor text and avoid over-optimization in order to achieve the best results. An analysis on a keyword or niche basis is key to understanding how to optimize anchor text for maximum SEO benefit.

To help users surpass their competition’s amateur SEO efforts, a lot of tricks have been revealed that will allow them to get ahead in terms of anchor text optimization. These include using exact-match keywords, avoiding keyword stuffing, and using natural language when creating links. Additionally, users should focus on quality rather than quantity when selecting anchor texts and ensure that they are relevant to the content they are linking to.

What are the different types of anchor text?

Anchor Text Variations

Anchor text variations are an important part of SEO or search engine optimization. They can be used to optimize a website and help it rank higher in search engine results. Anchor texts should be carefully crafted to ensure they are useful and effective for SEO purposes. There are four main types of anchor text variations: Branded, Topical relevant (keyword-optimized), Raw URL, and Call to Action (CTA).

Branded anchor texts use the name of the company or brand as the link text. This is a great way to increase brand awareness and recognition. Topically relevant anchor texts use keywords that are related to the topic of the page being linked to. This helps search engines understand what the page is about and can improve rankings for those keywords. Raw URL anchor texts simply use the full URL as the link text, which can be helpful if you want users to know exactly where they’re going when they click on a link. Finally, CTA anchor

Branded

Using branded anchor text is a great way to increase the visibility of your website and build backlinks. Branded anchor text includes a brand name or phrase, such as “Monitor Backlinks” or “Semrush’s Backlink Analytics tool”. This type of anchor text can be used in both internal and external links, helping to boost SEO rankings and drive more traffic to your site.

Partial matches can also be used for branded anchor text, such as “learn more about Monitor Backlinks”. Additionally, Brand Keyword anchor text can be used which combines a brand name or phrase with an additional keyword. Examples of this include “Check your backlink profile with Semrush’s Backlink Analytics tool” and “Tackle two errands at once by visiting Costco’s pharmacy while grocery shopping”. Brand Keyword anchor text is especially useful for local businesses, such as “Don’t forget to try Café du Monde’s famous

Topically Relevant

Topically relevant anchor text is an important part of any successful link building strategy. It helps to ensure that search engines understand the context of a link and can accurately rank it in their search results. However, it is important to use topically relevant anchor text cautiously, as it may violate Google’s Link Scheme guidelines. Broad match anchor text does not have the exact keyword, but has several variations. Phrase match anchor text may be a long-tail keyword, the name of the article or the title tag of the destination page. How-To articles tend to have anchor text in the link profile that is topically relevant. Exact match links contain exact keyword phrases, typically 2-3 words. An example of an exact match link would be a link with the anchor text “CSS Techniques” linking to an article about element hiding techniques in CSS.

Raw URLs

The World Wide Web is a vast library of interconnected documents, linked together by anchor elements. Links are used to creating navigational menus that outline the structure of a website, and our tutorial provides guidance on how to build effective navigational menus. Notion app makes it easy to create and copy links to both whole pages or individual content blocks inside pages.

You can use @ commands to mention a date, notify another person in your workspace, or create a reminder. [[ commands allow you to create a sub-page within the current page, or a different page. Creating new pages can be done by typing commands or using page creation options, while links can also be created by typing commands or using page linking options. It is important to use the appropriate option when creating links and pages in order to ensure that they work correctly and lead users where they need to go.

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A Simple 4-Step Guide to Selecting the Optimal Anchor Text

Selecting the optimal anchor text is an important part of SEO and can help to improve rankings. A simple 4-step guide can help you select the best anchor text for your website. First, identify relevant keywords and assess their current rankings. Next, list and categorize the top pages that are associated with those keywords. Then, aggregate and categorize all of the anchors associated with those pages. Finally, use these anchors thoughtfully and strategically to avoid being penalized by Google’s Penguin algorithm.

When selecting anchor text, it is important to consider the context of the page in order to ensure that it accurately describes the content of the page. Relevant keywords should be used in order to make sure that search engines understand what the page is about. Additionally, using too many exact match anchors can lead to a penalty from Google’s Penguin algorithm so it is important to use them sparingly and strategically.

Following this 4-step guide will help you select the optimal anchor text for your website.

1. Identify Keywords & Rankings

Identifying keywords and rankings is an important part of any successful SEO strategy. By grouping keywords by niche, it becomes easier to track the performance of each keyword and determine which ones are most effective. Running keyword ranking reports by niche can help identify which pages are performing well in search engine results pages (SERPs). AWR Cloud’s Top Sites report is a great tool for tracking thousands of keywords and their top-ranking pages. Additionally, Excel can be used to create a pivot table with values, rows, and columns to get a list of URLs that rank on page one of the search engine. Analyzing the top 10-20 URLs from this list can provide valuable insights into which ones are most successful. This information can then be used to optimize content and improve overall rankings for targeted keywords. With the right tools and strategies in place, it’s possible to identify the best-performing keywords and maximize visibility in SERPs.

2. List Top Pages Across All Keywords

AWR Cloud’s Top Sites report is an invaluable tool for tracking thousands of keywords. It provides a comprehensive view of the top-ranking pages across all keywords, allowing users to quickly identify trends and opportunities. By using a pivot table in Excel to export all ranking pages across all keywords, users can easily analyze the top 10-20 URLs from the list for further analysis. This allows them to identify niche/product/service/solution and group keywords by niche. Once grouped, keyword ranking reports can be run by niche to gain even more insight into how each keyword is performing.

The Top Sites report also makes it easy to compare competitors’ rankings and performance over time. By comparing the top-ranking pages across all keywords, users can gain valuable insights into their own SEO strategy as well as that of their competitors. Additionally, they can use this data to inform decisions about which keywords are most important for their business and which ones should be targeted in order to maximize visibility and traffic. 

3. Get All Anchor Text for Top Pages

Using Ahref’s Site Explorer to get the anchor text for top pages is a great way to improve SEO rankings. By uploading a URL, you can easily export a CSV of the report for each URL. This report will include all the anchor text associated with that page or post. Exact keyword match anchor text is when the target keyword of a page or post is used as the anchor text. This type of anchor text can be beneficial for SEO ranking, as it signals to search engines that this page or post is relevant to the topic being searched for. However, overusing exact keyword match anchor text can lead to penalties from search engines, so it should be used sparingly and only when necessary. By using Ahref’s Site Explorer to get all anchor texts for top pages, you can ensure that your website is optimized for SEO without risking any penalties from search engines.

4. Aggregate & Categorize Anchors

Aggregating and categorizing anchor text is an important part of content marketing and SEO. It requires manual labor to analyze a statistically significant data set with hundreds of anchors in order to gain a thorough understanding of the types of anchor text being used. Generic anchors such as “read more”, “find out more”, and “visit this website” are words that don’t provide any keyword ranking value. Using the URL itself as the anchor text is known as a “naked” link, but this should be avoided if possible because it could negatively impact your search ranking. Best practices for anchor text selection should be followed in order to avoid making damaging mistakes when creating backlinks. In most cases, using a naked link is rarely necessary or justified, so it’s best to read up on best practices for selecting appropriate anchor text.

Is there any way to measure the effectiveness of an anchor text?

Yes, there is a way to measure the effectiveness of an anchor text. One way to do this is by using Google Search Console. This tool provides insights into how your website is performing in terms of organic search traffic and can be used to track the performance of specific keywords and anchor texts. By looking at the average position for each keyword, you can get an idea of how effective your anchor text is in terms of driving organic search traffic.

Additionally, you can use tools such as Ahrefs or SEMrush to track the performance of specific anchor texts over time and compare them to other anchor texts. This will give you an idea of which anchor texts are performing better than others and help you make informed decisions about which ones to use in the future.

You can also use tools such as Moz’s Link Explorer to track the number of backlinks pointing to a specific page or post. This will give you an idea of how many people are linking to your content and what anchor text they are using. By analyzing this data, you can determine which anchor texts are most effective in terms of driving organic search traffic and make adjustments accordingly.

Furthermore, you can use tools such as Majestic to track the quality of backlinks pointing to your website. This will give you an idea of how authoritative and trustworthy the websites linking to your content are, which can help you determine if the anchor text is helping or hurting your SEO efforts.

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Final Thoughts On Selecting The Correct Anchor Text For Your Backlinks

When it comes to selecting the correct anchor text for your backlinks, there are a few key points to keep in mind. First, it’s important to use exact keyword match anchor text sparingly and only when necessary. Additionally, using Ahref’s Site Explorer can help you get all the anchor texts for top pages and ensure that your website is optimized for SEO without risking any penalties from search engines.

It’s also important to aggregate and categorize anchors in order to gain a thorough understanding of the types of anchor text being used. By following these tips, you can ensure that your backlinks are optimized for SEO and help your website rank higher in search engine results.

Author: Neil James - SEO Scientist
Neil James is one of the worlds leading SEO Scientists & SEO experts. With over 20 years of experience in the SEO and digital marketing niches. He has thousands of top rankings to his name. That Cover more than 1000 different niches and more than 15 different languages.

Neil prefers to keep his knowledge to himself and not publicly broadcast it. Ensuring that his SEO secrets are not attracting negative attention. As there is no glory in publicly broadcasting to search engines 'how to do it' or 'how you did it'. Those are the actions of idiotic people and Neil is most certainly not one of them!

Neil also has his own unique data crawlers, developed over two decades. To gather information about ranking websites and algorithm shifts. Which provides him with the scientific data, needed to keep him ahead of the game. After all, SEO is a science and Neil likes to approach it from a scientific perspective. Working always under privacy agreements, to ensure his methods are never exposed to 3rd parties.

Furthermore, for many years Neil was the secret ingredient to many blue chip and multi-billion dollar corporations. Producing their rankings for some of the biggest keywords on the planet. He also consults to some of the biggest SEO agencies out there. Helping them to rank their customers sites and creating a sustainable internal SEO plan for them. And helping them optimize their internal work flows. Saving them mega money along the way. 

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