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18th March 2023

7 Creative Ways To Leverage Google My Business and Improve Your Local Visibility

Are you looking to increase your local visibility? Google My Business (GMB) is a powerful tool that can help you do just that. By leveraging the potential of GMB, you can gain an edge over your competition and reach more customers than ever before. In this article, we’ll explore 7 creative ways to use GMB and improve your local visibility. From optimizing your profile to creating a strategic SEO plan, there are plenty of ways to make the most of GMB – so let’s get started!

9.0 Home min

Are you looking to increase your local visibility? Google My Business (GMB) is a powerful tool that can help you do just that. By leveraging the potential of GMB, you can gain an edge over your competition and reach more customers than ever before. In this article, we’ll explore 7 creative ways to use GMB and improve your local visibility. From optimizing your profile to creating a strategic SEO plan, there are plenty of ways to make the most of GMB – so let’s get started!

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9.1 min

What is Google My Business?

Google My Business (GMB) is a free tool created by Google that enables businesses to create, manage, and optimize their online presence. With GMB, business owners can create a profile for their business on the world’s most popular search engine and share important information like their address, operating hours, cover photo, customer reviews, and more.

Additionally, GMB provides insights into how customers find your business, who they are, and what kind of action they take after visiting your website. This makes it easier for you to assess your performance and make informed decisions about which marketing strategies are working best for you. By leveraging the powerful features of GMB, you can increase your local visibility significantly and build trust with potential customers.

By leveraging the powerful features of GMB, they can easily create and manage their online presence, increase local visibility, and build trust with potential customers.

Utilizing Google My Business for Local Marketing

Google My Business (GMB) is one of the most powerful tools for local marketers. It’s a free platform created by Google to help businesses manage their online presence across Google search, maps and other properties. GMB allows business owners to list their business details such as location, business hours and contact information, set up a profile photo and cover photo, and post content updates on their profiles.

It also provides customers with reviews and ratings about the business so they can make informed decisions when choosing where to shop or dine. By optimizing your GMB page, you can increase your visibility in local searches, improve website search rankings, get more positive reviews from happy customers and draw in prospective customers who may not have found you before.

Additionally, your GMB page can be linked with social media platforms like Facebook and Twitter to further expand your reach. With all these features working together, it’s no surprise that GMB is an essential marketing tool to get found in local searches.

9.2 min

Leveraging Google My Business in Creative Ways

Google My Business is an essential tool to increase their online visibility and reach potential customers. Here are seven creative ways to leverage GMB and improve your local visibility:

1. Optimize Your Business Profile and Cover Photo

Optimizing your business profile and cover photo on Google My Business is a must if you want to make an impression on prospective customers. Start by ensuring that all relevant information such as operating hours, contact information, and business location are included in your profile. Then, make sure to use high-quality photos and videos that showcase your business and make potential customers feel like they know you better.

The cover photo is important as it will be the first thing visitors see when they view your GMB listing. This should be a clear, eye-catching image with a resolution of at least 1080 x 608 pixels. It’s also ideal for including any important messages about the business or upcoming promotions that you’d like to share with viewers.

Finally, don’t forget to post regularly on your GMB page! This will help keep visitors engaged with what’s happening in your business and give them a reason to come back again and again! With these tips, you can ensure that your GMB listing is optimized for maximum visibility in search engines and among prospective customers.

2. Utilize the Operating Hours Feature

As a business owner, it’s important to let potential customers know when they can reach you. With Google My Business, you can easily set your operating hours and make sure any callers or visitors know when they can expect a reply. This is especially useful for businesses that offer services with varying hours of operation, such as restaurants, health clinics, and retail stores.

The operating hours feature also allows customers to book appointments in advance, if needed. This is a great way to ensure that your customers are able to get the help they need quickly and efficiently. Finally, having consistent business hours listed on GMB helps build trust from potential customers and instills confidence in them – especially those who may be unfamiliar with your business. So take advantage of this simple but effective tool by setting up your business hours today!

9.3 min

3. Utilize Social Media Platforms to Reach Prospective Customers

Social media platforms are a great way to reach prospective customers and expand your local visibility. Google My Business is an excellent marketing tool to help you do just that. With GMB, you can link your social profiles such as Facebook and Instagram, so that customers can easily find and follow you on these platforms.

This allows your business to leverage the power of social media by engaging with potential customers through posts, stories, and other content. You can also use GMB to monitor customer reviews on all of your social pages, giving you valuable feedback that will help you improve your services and build customer loyalty.

Additionally, using GMB’s analytics feature will give you insight into how effective your social media campaigns are performing so that you can make adjustments accordingly. So take advantage of the powerful tools available in Google My Business to expand your local visibility and reach more prospective customers!

4. Use Customer Reviews as Social Proof

Using customer reviews as social proof is an effective way to increase your local visibility. With Google My Business, you can easily view and respond to reviews from customers to show them that you care about their opinions. This helps build trust with potential customers, and encourages them to choose your business over competitors. You can also use GMB’s analytics feature to track the number of positive and negative reviews you receive. This allows you to identify areas where your business needs improvement and make changes accordingly.

Additionally, responding promptly to customer reviews will make customers feel valued and encourage them to leave more feedback in the future. By encouraging customer reviews through Google My Business, you’ll be able to leverage social proof to improve your local visibility and attract more happy customers!

9.4 min

5. Create a Strategic SEO Plan for Your Listing

Creating a strategic SEO plan for your listing on Google My Business is essential to improving your local visibility. With GMB, you can easily optimize each section of your business profile so that it appears higher in search rankings. Making sure that all of the information on your profile is correct and up to date is key – this includes your business name, address, phone number, operating hours, cover photo and other details.

Additionally, make sure to use keywords throughout your profile that are relevant to your industry and target audience. This will help ensure that prospective customers can find you when searching for businesses like yours online. Finally, don’t forget to take advantage of Google Analytics to track the performance of your listing over time – this will help you identify areas where you need to make improvements or changes in order to maximize visibility and attract more customers!

6. Include High Quality Photos of Your Business on Your Listing

Adding high-quality images of your business on your Google My Business listing is an effective way to engage potential customers and improve your local visibility. Not only do photos make your profile look more professional, but they also provide social proof that you are a legitimate business.

Consider including a few photos of your storefront, interior, products or services that you offer, as well as any customer testimonials (if applicable). Be sure to choose images that are of the highest quality and accurately depict what customers can expect when visiting your location.

Additionally, using relevant hashtags in the description of each photo will help increase its visibility on search engines and other social media platforms. Finally, don’t forget to update the photos regularly so that prospective customers always have something new to look at!

9.5 min

7. Maximize Visibility with Appropriate Social Posts

Social media has become an invaluable marketing tool for businesses of all sizes and industries. Through Google My Business, you can leverage social posts to maximize your local visibility and reach new customers. Whenever you have a special event or promotion, make sure to create a post about it on your page. You should also consider responding to customer reviews (both positive and negative) as this is an effective way to engage with potential customers. Keep in mind that social posts should be kept short, concise, and relevant to your business.

Additionally, you should use appropriate language that resonates with the tone of your brand. By doing so, you’ll be able to increase the visibility of your business and generate more leads from prospective customers!

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9.6 min

How Does Google My Business Improve my Visibility?

Google My Business (GMB) is a great way to improve their visibility and get found on Google. GMB allows you to create an official business profile that includes information like your business name, location, hours of operation, cover photo, and operating hours. It also provides useful insights into the performance of your business such as the number of views and clicks on your listing. This data can be used to make informed decisions about how best to optimize your local search rankings.

Additionally, GMB allows users to leave reviews about their experience with your business which can be used as social proof for potential customers. Finally, GMB also helps track their success through Google Analytics which gives you better insight into how users interact with your page.

All in all, GMB is a powerful tool that can help small businesses increase their local visibility and reach more happy customers!

9.7 min

Ways to Increase Visibility with Google My Business

List Your Business In Relevant Categories: If you want your local business to be easily found by customers looking for what you offer, make sure you list it in relevant categories.

  • Add Photos and Videos To Your Google My Business Page: People are visual creatures – they’d rather see photos or videos than read long paragraphs of text descriptions. So add lots of high-quality images and videos to your page to give potential customers a better idea of what you do and show off your products or services.
  • Include All Necessary Information: Make sure to include all the details such as your official business name, address, contact numbers, website URL etc so that potential customers can easily get in touch with you after finding your GMB listing.
  • Claim & Manage Other Local Directories & Platforms: Another great way to leverage Google My Business is by claiming and managing other pertinent local directories such as Bing Places for Business, Facebook Places, Yelp and so on. This will ensure visibility across multiple platforms making it easier for people to find your business online.
  • Implement SEO Tactics For Your GMB Page: Optimizing your GMB page for SEO is key to boost visibility of your local business online since this helps customers find you when searching on Google or other search engines . So use keywords in titles/descriptions, create a blog section if possible etc. for maximum effectivity
  • Encourage Reviews From Past Customers: When reviews start rolling in from past customers, chances are more customers will want to visit the store/website because they know that other people have had good experiences with it
  • Create Deals & Offer Special Discounts: One great thing about having a GMB page is that it makes it super easy to offer special discounts and deals direct to potential customers who check out the page while looking up information about local businesses in their area!
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In conclusion, Google My Business is an invaluable tool for small businesses looking to maximize their local visibility. By optimizing your profile with keywords, using high quality photos and implementing a strong SEO strategy and services, you can ensure that customers can find your business in search results when looking for services or products in your area.

Additionally, leveraging social posts and responding to reviews will help you engage potential customers and build trust. Finally, tracking performance with Google Analytics will help you make informed decisions about how to best optimize your profile and get more customers. By following these tips, you’re sure to improve your local visibility and reach more happy customers!

Author: Neil James - SEO Scientist
Neil James is one of the worlds leading SEO Scientists & SEO experts. With over 20 years of experience in the SEO and digital marketing niches. He has thousands of top rankings to his name. That Cover more than 1000 different niches and more than 15 different languages.

Neil prefers to keep his knowledge to himself and not publicly broadcast it. Ensuring that his SEO secrets are not attracting negative attention. As there is no glory in publicly broadcasting to search engines 'how to do it' or 'how you did it'. Those are the actions of idiotic people and Neil is most certainly not one of them!

Neil also has his own unique data crawlers, developed over two decades. To gather information about ranking websites and algorithm shifts. Which provides him with the scientific data, needed to keep him ahead of the game. After all, SEO is a science and Neil likes to approach it from a scientific perspective. Working always under privacy agreements, to ensure his methods are never exposed to 3rd parties.

Furthermore, for many years Neil was the secret ingredient to many blue chip and multi-billion dollar corporations. Producing their rankings for some of the biggest keywords on the planet. He also consults to some of the biggest SEO agencies out there. Helping them to rank their customers sites and creating a sustainable internal SEO plan for them. And helping them optimize their internal work flows. Saving them mega money along the way. 

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