2nd August 2022

Best Link Building Strategies for SEO Agencies

An SEO agency needs to understand link building in the first degree. After all, people are trusting (and paying) them to increase the rankings of their websites. An seo agency needs to be heavily resilient in its link building strategies. Utilising more than one tactic in order to get the results they need. With so many different seo companies chasing the same keywords for their customers as their rivals are. It is essential that their link building is a head and shoulders above that being used by other seo agencies. Of course link building is just one part of the overall seo strategy. Nonetheless it remains and extremely important one. Get it wrong and your clients sites will tank or never see the light of day. Here I am going to discuss some of the main link building tactics that your seo agency should be using.

Link Building Stratagies for SEO Agencies

An SEO agency needs to understand link building in the first degree. After all, people are trusting (and paying) them to increase the rankings of their websites. An seo agency needs to be heavily resilient in its link building strategies. Utilising more than one tactic in order to get the results they need. With so many different seo companies chasing the same keywords for their customers as their rivals are. It is essential that their link building is a head and shoulders above that being used by other seo agencies. Of course link building is just one part of the overall seo strategy. Nonetheless it remains and extremely important one. Get it wrong and your clients sites will tank or never see the light of day. Here I am going to discuss some of the main link building tactics that your seo agency should be using.

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Getting Quality Backlinks others do not have.

If you want to beat the competition. You need to acquire not just high quality backlinks. But you need unique ones. Google will no longer see your backlink profile as high quality (an in turn your website) if you are just copying other sites backlink profiles. That is not the way to do it. You need everything and more to outrank the competition for your customers.

This is why you need to utilise a number of different link building methods, in order to assure you cover every base. Personally, I do not know just one strategy that works alone. What will rank your customers sites is a combination of things. As well as exceptional backlink profile planning.

One of the biggest problems you will face as an seo agency. Is that your customers expect to see fast results. It puts a lot of pressure on you to perform. Not to mention they expect the monthly report too. This is where you need to be smart. And properly combine the link building strategies your seo agency is using. This will ensure that the site is ranked, without damaging it. Moreover, you will keep the customer off your back in the process.

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What types of Link Building should an SEO agency be using?

It is important to use these at the right time and correctly planned out. Marrying them up to onsite content strategies etc. I will not talk about here, but instead I will mention the main types of link building strategies your seo agency should be using.

Firstly, there is outreach backlinks. These can be a very useful way to gain backlinks from authoritative sites in your customers niche. Simply contacting them site owners to request a link of some sort. It is possible that seo agencies have sites in these niches already. So they could offer them something back in return as well.  The downsides to them are. 1. They are time consuming and 2. It is possible your competitors already have links from these site. Nonetheless, they are still worth getting and will help you in the long term.

Secondly, you have all the traditional business promotion links. Such as listing your clients sites in relevant local business directories etc. It is also sometimes possible to buy a premium spot of backlink on them too. This can be good for SEO when you choose only quality ones. Furthermore, it can also help generate traffic and new sales leads for your customers. Again it could be very possible, that your competitors already have backlinks from these sites too.

Thirdly, Guest posts can still work very work. And it is possible to find good quality websites that accept guest posts, that your competitors do not already have. The biggest problem for seo agencies is that they can be very expensive. So if you are working with customers on a lower budget, this could be very un-cost effective for you.

Fourth, is buying backlinks. Which when you purchase from a reputable seller. Is very useful for an seo agency. Not only can it be a very cost effective way to obtain great SEO backlinks. But its also not very time consuming for you. So you can get results without putting in too much effort. Leaving your seo agency to focus on other elements of the clients websites. Buying backlinks is one of the most favoured link building strategies for seo agencies for sure.

Lastly, one of the most favoured ways to get unique backlinks of high quality. And totally control the backlinks to you clients sites. Is to build your own PBN networks. This will greatly assist you in ranking multiple clients websites. A professional can also set them up so the same sites can be used for several different niches. Ensuring you get the best results in the most cost effective way. The initial investment is not always cheap. But given the bigger picture and ranking boosts you can obtain from them. It is something that no SEO agency can leave out of its backlink building strategies. Furthermore, once the initial sites are built. It is extremely fast to create new backlinks form them. Of course if your client stops paying you. You can always remove their backlinks quickly as well. Just ensure you set your network up on the right PBN hosting as well.

Can I outsource the link building for my seo agency?

Yes there are cost effective ways to outsource all your link building to a professional service. Sadly not all backlink services are reputable. And many just sell you anything. We provide a complete Link Building service for SEO Agencies. That includes the complete support, advice and help from a world leading SEO Scientists. You also gain access to our unique private data pool. That contains very valuable information regarding backlink data. Which is not available anywhere else.

On top of that we also provide Link Building Packages that come with a personalised service. Moreover, a full professional link audit is carried out with every order. Therefore, ensuring that your clients sites get a proper balanced link profile from it. One that contains all the essential foundations needed to keep the sites safe and able to rank. This can also assist heavily in correctly bad link building work and other link related issues. As well as boosting the trust the sites will gain from Google.

If you are looking for ta top link service for seo agencies. Then we would love to talk with you and help you get things moving upwards properly. We work with many top seo agencies from all over the world. Helping them get the results for their clients and in turn, increasing their incomes substantially. After all, backlinks are a very specialist subject. And it just happens to be ours!

Author: Neil James - SEO Scientist
Neil James is one of the worlds leading SEO Scientists & SEO experts. With over 20 years of experience in the SEO and digital marketing niches. He has thousands of top rankings to his name. That Cover more than 1000 different niches and more than 15 different languages.

Neil prefers to keep his knowledge to himself and not publicly broadcast it. Ensuring that his SEO secrets are not attracting negative attention. As there is no glory in publicly broadcasting to search engines 'how to do it' or 'how you did it'. Those are the actions of idiotic people and Neil is most certainly not one of them!

Neil also has his own unique data crawlers, developed over two decades. To gather information about ranking websites and algorithm shifts. Which provides him with the scientific data, needed to keep him ahead of the game. After all, SEO is a science and Neil likes to approach it from a scientific perspective. Working always under privacy agreements, to ensure his methods are never exposed to 3rd parties.

Furthermore, for many years Neil was the secret ingredient to many blue chip and multi-billion dollar corporations. Producing their rankings for some of the biggest keywords on the planet. He also consults to some of the biggest SEO agencies out there. Helping them to rank their customers sites and creating a sustainable internal SEO plan for them. And helping them optimize their internal work flows. Saving them mega money along the way. 

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