18th January 2023

How To Do SEO on Your Shopify Store

Are you looking to gain visibility and traffic on your Shopify store?

Search engine optimization (SEO) is a vital part of any online business. It is the process of optimizing your website to appear higher up in search listings, resulting in increased visibility and higher sales. As an eCommerce business, it is even more important that you do SEO as a means to reach out to potential customers. However, it can be daunting if you don’t have much knowledge or experience with digital marketing or SEO.

This article will cover everything you need to know on how to do SEO properly on your Shopify Store. We’ll go over different aspects such as keyword research and optimizing titles, descriptions, URLs, and content for better rankings on the search engine results page (SERPs). Plus, by the end of this article, you should have a solid understanding of how SEO works and the tools available so that you can successfully optimize your store for the best possible results!

Understand SEO on Your Shopify Store Key Points:

  • SEO is essential for Shopify stores to reach potential customers.
  • It involves optimizing aspects such as title, description, URLs, and content to improve rankings in search engine results pages (SERPs).
  • This article provides comprehensive guides and tools on how to successfully optimize your Shopify Store for the best possible results.
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Are you looking to gain visibility and traffic on your Shopify store?

Search engine optimization (SEO) is a vital part of any online business. It is the process of optimizing your website to appear higher up in search listings, resulting in increased visibility and higher sales. As an eCommerce business, it is even more important that you do SEO as a means to reach out to potential customers. However, it can be daunting if you don’t have much knowledge or experience with digital marketing or SEO.

This article will cover everything you need to know on how to do SEO properly on your Shopify Store. We’ll go over different aspects such as keyword research and optimizing titles, descriptions, URLs, and content for better rankings on the search engine results page (SERPs). Plus, by the end of this article, you should have a solid understanding of how SEO works and the tools available so that you can successfully optimize your store for the best possible results!

Understand SEO on Your Shopify Store Key Points:

  • SEO is essential for Shopify stores to reach potential customers.
  • It involves optimizing aspects such as title, description, URLs, and content to improve rankings in search engine results pages (SERPs).
  • This article provides comprehensive guides and tools on how to successfully optimize your Shopify Store for the best possible results.
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How do I optimize my Shopify store for SEO?

Optimizing your Shopify store for SEO is essential to ensure that you are able to reach the widest possible audience. Search engine optimization (SEO) helps your store rank higher in search engine results pages (SERPs), which can lead to more organic traffic and sales. Here are some tips on how to optimize your Shopify store for SEO:

Step 1. Optimize Your Shopify Site Structure

Optimizing your Shopify site structure is an important step in improving your store’s visibility and ranking on search engines. By organizing content into one of the two Shopify structures, Homepage » Category Pages » Product Pages or Homepage » Category Pages » Sub-Category Page » Product Pages, you can make it easier for search engines to crawl and rank your products. Additionally, including an About page and a Contact page helps to demonstrate credibility and trustworthiness to shoppers. A search box also helps visitors find what they are looking for quickly and easily.

When optimizing your store’s pages, it is important to keep customers in mind first. Utilize keywords in the content for Shopify SEO optimization, use a consistent naming formula for pages across the entire site, write original titles and descriptions for products and categories that include relevant keywords naturally, and spend time optimizing “out of stock” pages as well.

Step 2. Improve the User Experience

Improving the user experience of your Shopify store is essential for increasing sales and customer loyalty. By boosting your site speed, you can ensure that customers have a smooth shopping experience. This can be done by using a fast, mobile-friendly theme, smaller optimized images, removing unused apps, and avoiding sliders. Additionally, using a responsive design will make sure that your store looks great on any device. As more shoppers are buying with their smartphones, it is important to make sure that your store works on mobile as well.

To further improve the customer experience, you should focus on keeping shoppers inspired. Utilizing exit-intent popups, dynamic product recommendations, and fast/free shipping are all great ways to do this. Additionally, it is important to remember to focus on customers first rather than solely catering to Google’s algorithms. By doing this you can increase time spent on-site and lower the bounce rate which will ultimately lead to more sales and higher customer satisfaction.

Step 3. Research the Right Target Keywords

Keyword research is an essential part of Shopify’s SEO success. It helps to ensure that customers are able to find your products when they search for them online. To start, make a list of topics related to your product that customers care about. Get inspiration from buyer personas, forums, social media hashtags, and competitors’ sites. Then use keyword research tools to expand your list and identify the right target keywords for your Shopify store.

Understanding the intent of your target keywords is also key for successful SEO. Keyword intent can be divided into navigational, informational, investigational, and transactional categories. Researching competitors’ pages can help you gain keyword inspiration and monitor social media and online forums for discussions about your products. Utilizing the right keywords is essential for optimizing Shopify SEO so that customers can find what they’re looking for quickly and easily.

Step 4. Optimize Your Shopify Products Pages

Optimizing your Shopify product pages is essential for increasing visibility and improving your store’s search engine rankings. By following a few simple steps, you can ensure that your product pages are optimized for maximum SEO benefit. Start by optimizing the top pages of your store, such as the homepage, main product collections, and top-selling product pages. Use a consistent formula for naming pages across the entire site, such as “Keyword 1 – Shop for Keyword 2 – Store Name”. Write original titles and descriptions for products and categories that fit naturally with chosen keywords. Optimize alt text for images as well.

In addition to page titles and descriptions, incorporate keywords into content throughout the page to further optimize it for SEO purposes. Utilize keywords in out-of-stock pages too so that customers can still find them when searching online.

Step 5. Build Links to Your Store

Building links to your store is an important part of SEO and can help boost your website’s visibility in search engine results. To build links, you should reach out to suppliers and manufacturers, as well as industry influencers, for content and links. You can also use tools like Mention.com to find mentions of your store without a link, then ask them to link it. Additionally, you can search out broken links for similar products/services and offer to replace them with a link to your store.

Backlinks are important for SEO as they act as ‘votes’ for the quality of a piece of content. To get backlinks, you need to reach out to other site owners in your niche and persuade them to link to your content. However, buying links or participating in link exchange schemes is against Google’s webmaster guidelines and can lead to penalties in search results. Therefore, it is important that you only pursue legitimate methods of building links when promoting your store online.

Step 6. Rank Higher With Content Marketing

Content marketing is an essential part of any eCommerce store’s marketing strategy. It helps to create a great user experience, rank higher in search engines, and attract qualified traffic to the store. Content should be original and answer customer questions, while also adding to the overall user experience. An eCommerce blog can help build brand awareness and loyalty with potential customers. Writing high-quality content that is relevant to the target audience can help rank on Google and drive more organic search traffic.

Content should be shared across multiple platforms, such as social media and email, for maximum reach. An omnichannel approach should be taken to ensure that content reaches all potential customers on all platforms. Content marketing should be part of a wider marketing strategy that includes other tactics such as SEO or PPC, email campaigns, etc., in order to maximize its effectiveness. By creating engaging content that resonates with customers and drives them towards making a purchase, eCommerce stores can increase their visibility online and boost sales.

Step 7. Use the Best Shopify SEO Apps and Tools

Shopify SEO apps and tools are essential for any store owner looking to increase their website’s visibility and rankings. With the right tools, you can automatically check and optimize page titles, headings, meta descriptions, speed, content, article structure, and more. You can also generate relevant meta tags and alt tags for product pages without manual input. Additionally, optimizing images can help increase traffic from Google image searches.

Yoast and SEMRush are two of the most popular Shopify SEO apps that can help you optimize your store with the right keywords. OptinMonster is another great tool that helps increase traffic and conversions without harming SEO. Examples of successful Shopify stores using OptinMonster include Salt Strong, Skates.co.uk, and White River all saw increased sales and conversions as a result of using this app. The Shopify SEO Manager app is another great tool to increase store rankings with 15 unique features such as creating custom meta tags, titles, keywords, descriptions of each page, and more.

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What keywords should I use on my Shopify store?

Keyword research is an essential part of any successful digital marketing strategy. It involves researching and analyzing the words and phrases that people use when searching for products or services online. By understanding what keywords are being used, businesses can create content that is more likely to be found by potential customers.

One way to start keyword research is to export data from Google AdWords and optimize for those terms that generate the most revenue. Additionally, tools such as Moz’s Keyword Explorer and Ahrefs’ Content Gap report can be used to identify high-priority keywords. MergeWords can also be used to generate a variety of keyword variations. Once a list of relevant keywords has been created, businesses should utilize Google’s autofill suggestions and “People Also Search For” and “People Also Asked” boxes to further refine their list. Finally, keyword research tools such as SEMrush and Wordtracker can be used to identify which terms have high search volume and low competition so that businesses can focus their efforts on

Keyword optimization is an important part of SEO (Search Engine Optimization) and can help drive more traffic to your store. Shopify allows for keyword optimization of title tags, meta descriptions, and URLs. To adjust these elements, navigate to the page and scroll down to “Search Engine Listing Preview”.

When optimizing keywords, it is important to identify relevant keywords for your store. This will help ensure that you are targeting the right audience with your content. Once you have identified the relevant keywords, use them in page titles, meta descriptions, headings, content, alt text, and URLs. It is also important to ensure consistency and relevancy of keywords for the best results.

Yes, creating content is an important part of SEO for Shopify stores. Content creation can help to increase visibility in search engine results pages (SERPs) and drive more organic traffic to your store. Content should be created with the goal of providing value to customers and helping them find what they are looking for.

Content marketing is an essential part of any eCommerce store’s marketing strategy. It helps to build brand awareness, attract new customers, and drive qualified traffic to the store. Content should be created that is relevant to the target audience and distributed across multiple platforms such as social media, email, and other online channels.

Developing informational pages and blog posts of around 500 words can help to rank on Google and generate more organic search traffic. Product descriptions should also be written in order to better sell the features and benefits of products. Adding product reviews to product pages can help build trust with potential customers. Setting up business accounts on social media platforms such as Facebook, Twitter, Instagram, and Pinterest can also help reach a wider audience. Linking these accounts from the store will allow customers to easily find them and purchase products or services. An omnichannel approach will ensure that content is distributed across all sources for maximum reach. Content marketing should be part of an overall marketing strategy in order to be successful.

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How often should I update my shop’s SEO?

It is important to update your Shopify store’s SEO on a regular basis in order to maintain visibility in search engine results pages (SERPs). This can be done by regularly creating new content and optimizing existing content for relevant keywords. 

Ensure your store is fast

Having a fast store is essential for any business looking to succeed in the digital age. Speed is an important factor for both desktop and mobile search rankings, so it’s important to ensure your store is running as quickly as possible. One way to do this is by using PageSpeed Insights, which provides Google’s recommended list of performance tweaks that can help improve your store’s speed and ranking. While Shopify’s servers and templates limit options for reducing page speed, there are still ways to optimize it such as minifying code, compressing images, and leveraging browser caching. Additionally, keyword research can help improve search rankings by ensuring content and products contain the keywords people are searching for. By taking the time to optimize your store’s speed and content, you can increase your chances of appearing higher in search engine results pages (SERPs).

Use redirects where necessary

Redirects are an important part of website maintenance and can be used to ensure visitors don’t land on a dead page. When a page on your site becomes inactive, you can redirect it to another relevant existing page. Shopify provides documentation on how to easily set up a redirect, allowing you to provide visitors with a new destination instead of a dead link.

Shopify allows you to implement redirects out-of-the-box, making the process less stressful. You can use this for consolidating old/expired pages or any other content that no longer exists. To make the process even easier, we recommend using the “Rewind Backups” app which will help you manage your redirects more efficiently. Redirects are an essential tool for keeping your website running smoothly and ensuring visitors have a positive experience when they visit your site.

Create internal link strategy

Internal linking is an essential SEO tactic that helps to improve website rankings and visibility. It involves linking from one page to another within a website, which helps search engines understand the structure of the site and how pages are related. To ensure that internal links are effective, URLs should be readable, use hyphens instead of underscores, and include target keywords. Additionally, duplicate content should be avoided by using canonical URLs and rel”canonical” links.

Fix duplicate content

Duplicate content is a common issue that can have a negative impact on your website’s SEO. It occurs when similar content exists on two different URLs, and it can confuse search engines as to which page should be indexed and ranked. To fix this issue, you should use a canonical URL to tell Google which page it should prioritize. This can be done by adding a rel”canonical” link to the head of any page with duplicate content.

If the duplicate content has been copied from another website, you should ask the owner of the site to change their content. If both sites have used the same content from elsewhere, then you should edit your text accordingly. If neither of these solutions works, then you will need to write new copy for your website in order to avoid any potential issues with duplicate content. By taking these steps, you can ensure that your website is free from any potential SEO penalties due to duplicate content.

Set up Google My Business

Google My Business is a free SEO tool for local businesses that can help them get found in searches and connect with customers. It allows businesses to create a listing by providing basic information about their business, such as the name, address, phone number, website URL, and other details. Once the listing is created, businesses can optimize their Google My Business Page to ensure it appears in relevant searches. This includes adding photos, descriptions of services offered, hours of operation, and more.

Additionally, businesses can register their online store on Google Business to get listed on Google Maps. This will lead to an enhanced presence in search results and make it easier for customers to find them.

To take full advantage of this free SEO tool, businesses should not only register their site on Search Console but also on Google Business. Doing so will ensure that all relevant information about the business is included in the listing and that customers are able to easily find it when searching online.

List your store on major directories and platforms

Having an online presence is essential for any business today, and one of the best ways to do this is by listing your store on major directories and platforms. Doing so will help customers find you more easily, as well as increase your visibility in search engine results.

When listing your store, start with the most popular directories and platforms such as Apple Maps, Google My Business, LinkedIn Company Directory, Bing, Yelp, Better Business Bureau, Foursquare, Yellow Pages and Angies List. Make sure that all of the information you provide is accurate and up-to-date.

Additionally, explore niche directories that may be best for your business; these can be industry specific or geographically focused. Once you have identified the appropriate directories for your business, add your business listing to them. This will help ensure that potential customers can easily find you when searching online.

Fill out your Contact Us page thoroughly

Having a Contact Us page on your website is essential for local businesses. It helps to build trust with potential customers and encourages them to reach out with any questions or inquiries they may have. A comprehensive Contact Us page should include your name, address, and phone number for local SEO purposes. This will help you gain visibility in local search results, as well as make it easier for customers to find your business.

In addition to providing contact information, a Contact Us page should also include an easy-to-use contact form that allows customers to quickly and easily submit their questions or comments. This form should be clearly visible and easy to access from any page on the website. Additionally, it’s important to provide clear instructions on how customers can get in touch with you, such as by email or phone. By creating a thorough Contact Us page, you can ensure that potential customers are able to easily connect with you and learn more about your business.

Consider city-specific landing pages

Creating city-specific landing pages can be a great way to improve the ranking of a Shopify store in each market area. Including the location-specific copy on each page, it will make the content more helpful and relevant to potential customers. It is important to avoid thin, unhelpful pages as Google may penalize the website for this. To ensure that the website ranks well, it is important to improve website navigation and make sure product pages can be easily reached from the homepage with no more than 3 clicks.

Additionally, when adding items to the website menu, use texts that match the title of the page and ensure that page titles match navigation menu items.

Finally, use descriptive anchor texts when linking to internal pages as this will help search engine crawlers understand what each page is about.

Is there a way to track how well my Shopify store is doing on search engines?

Yes, there is a way to track how well your Shopify store is doing on search engines. You can use a variety of tools to monitor and analyze your store’s performance in the search engine results pages (SERPs) more details .

Some of the most popular tools include:

Google Search Console:

Google Search Console is an essential tool for any Shopify store owner looking to optimize their SEO. It provides insights into how your store is performing in search engine results, including which keywords are driving traffic and where you can improve. With Google Search Console, you can track your website’s performance, identify and fix errors, submit sitemaps, and monitor your backlinks.

Google Analytics:

Google Analytics is a powerful tool for tracking website performance. It provides detailed insights into how visitors interact with your store, including which pages they visit and how long they stay on each page. With Google Analytics, you can track conversions, monitor user behavior, and identify potential issues that could be affecting your SEO performance.

SEMrush:

SEMrush is a comprehensive SEO tool that provides insights into how your store is performing in search engine results. It provides detailed keyword research, competitor analysis, and backlink tracking. With SEMrush, you can track your website’s performance and identify potential areas of improvement.

By using these tools, you can track your Shopify store’s performance and identify areas of improvement. Additionally, there are a number of other SEO best practices that you can implement to improve your store’s ranking in the SERPs. These include optimizing page titles and meta descriptions, creating content that is relevant to your target audience, building quality backlinks, and ensuring that your website is mobile-friendly.

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SEO on Your Shopify Store Conclusion

In conclusion, SEO is an important part of any Shopify store’s success. By utilizing the right tools and following best practices, you can ensure that your store is optimized for search engines and has a better chance of ranking higher in the SERPs. Additionally, tracking your store’s performance with tools like Google Search Console, Google Analytics, and SEMrush will help you identify areas of improvement and ensure that your Shopify store is performing at its best.

Author: Neil James - SEO Scientist
Neil James is one of the worlds leading SEO Scientists & SEO experts. With over 20 years of experience in the SEO and digital marketing niches. He has thousands of top rankings to his name. That Cover more than 1000 different niches and more than 15 different languages.

Neil prefers to keep his knowledge to himself and not publicly broadcast it. Ensuring that his SEO secrets are not attracting negative attention. As there is no glory in publicly broadcasting to search engines 'how to do it' or 'how you did it'. Those are the actions of idiotic people and Neil is most certainly not one of them!

Neil also has his own unique data crawlers, developed over two decades. To gather information about ranking websites and algorithm shifts. Which provides him with the scientific data, needed to keep him ahead of the game. After all, SEO is a science and Neil likes to approach it from a scientific perspective. Working always under privacy agreements, to ensure his methods are never exposed to 3rd parties.

Furthermore, for many years Neil was the secret ingredient to many blue chip and multi-billion dollar corporations. Producing their rankings for some of the biggest keywords on the planet. He also consults to some of the biggest SEO agencies out there. Helping them to rank their customers sites and creating a sustainable internal SEO plan for them. And helping them optimize their internal work flows. Saving them mega money along the way. 

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